Yes, this still baffles me
From VQR:
How good of a living is this? Penn explains:
It takes about 100,000 unique visitors a month to generate an income of $75,000 a year.
Well, those are some very specific numbers, so they should be easy to check. Technorati explains the $75k figure:
The average annual blogger revenue is more than $6,000. However, this is skewed by the top 1% of bloggers who earn $200k+. Among active bloggers that we surveyed, the average income was $75,000 for those who had 100,000 or more unique visitors per month (some of whom had more than one million visitors each month). The median annual income for this group is significantly lower — $22,000.
That doesn’t mean that “it takes about 100,000 unique visitors a month to generate an income of $75,000 a year,” as Penn claims. It means that among those with at least 100,000 visitors—and as many as a million—the average income is $75,000. And, again, that includes “the top 1% of bloggers;” given that Technorati surveyed 1,290 bloggers, that’s a number based on a survey of…13 people. This is a bit like saying that in a room with 99 homeless men and Bill Gates, the average net worth is $580M. Accurate, but not helpful.
The only part I disagree with VQR’s Waldo on is when he calls Penn “apparently bright.” Um, how apparent is it?
