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2nd March 2009

somethingchanged:

alaskamiller: Skittles updated their homepage. It’s now simply a Twitter search page with skittles as the keyword. Clicking on video now takes you to their YouTube page while pictures will take you to their Flickr account and products now simply go to the relevant Wikipedia entries. This is fucking genius. The game? It has changed.

Whatever. Candy companies were 100 times cooler when all we expected of their homepages was sweet (ha) candy-themed games. Like putt-putt, but with Life Savers. Can Twitter keywords allow me to bank my first putt off a wall, into a floating strawberry cream candy, and then — if I timed it just perfectly — into the hole, all while I’m supposed to be learning about PhotoShop in my high school computer science lab? I THINK FUCKING NOT.
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  lenier:imkevin:inothernews:alaskamiller:...FASCINATING FASCINATING FASCINATING FUCK YES....
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  rocketjumper:alaskamiller:
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  Agreed- pretty gutsy for a major brand. Not entirely sure about twitter for the homepage though. Definitely wouldn’t...
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24. addam reblogged this from kevin and added:
  
  This is just basically a rip off of Modernista right? I don’t see what’s so “game-changing” here. It’s been done before...
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27. shrinkwrapped reblogged this from kayfabe and added:
  
  Oh so THAT explains the flurry of tweets badmouthing Skittles this morning.
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  One insight about everyone on Tumblr who said this was ‘genius’ — ALL of them think Family Guy is like, way better than...
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36. dailybunch reblogged this from thepiratefuture and added:
  
  indeed changed, Chicken Little, it changed a year ago when Modernista! did the exact same thing.
37. hellofriend reblogged this from somethingchanged and added:
  
  Whatever. Candy companies were 100 times cooler when all we expected of...homepages was...
38. mcdavis liked this
39. mcdavis reblogged this from lenier and added:
  
  De-localized website. Interesting.
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50. lenier reblogged this from kevin and added:
  
  This is genius. Skittles marketing team, you win one internet.
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Hello Friend

2nd March 2009

The End