I'm Eamonn Brennan. I type about sports.
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“It may seem dated, but the image of the family clustered around the living-room set is an accurate depiction of how most people watch television in most countries. In Latin America advertisers have learned to tout grown-up products on children’s channels like Nickelodeon and Discovery Kids, knowing that many parents will be watching with their offspring. Indeed, TV executives believe there is more demand for programmes that the whole family can watch together. Colleen Fahey Rush, head of research at MTV, puts this down to the rise of two-earner households. Because both the father and the mother are absent more often, their company is more valued. “Today’s children actually like spending time with their parents,” she explains. A big thing they like to do together is watch television.”
