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For this year’s celebration, Bahama Umbrella is advertising a specially designed umbrella, with a drain so that water “can be stored, reused and recycled.” Gray Line, a New York City sightseeing company, will keep running its buses on fossil fuels, but it is promoting an “Earth Week” package of day trips to green spots like the botanical gardens and flower shopping at Chelsea Market.

F. A. O. Schwarz is taking advantage of Earth Day to showcase Peat the Penguin, an emerald-tinted plush toy that, as part of the Greenzys line, is made of soy fibers and teaches green lessons to children. The penguin, Greenzys promotional material notes, “is an ardent supporter of recycling, reusing and reducing waste.”

On 40th Anniversary, Earth Day Is Big Business