"Attention and reputation are two non-monetary economies. The vast majority of people online write for free. We’ve tried paying some of our bloggers and they thought it was insulting."

—

Chris Anderson on the Economics of ‘Free’

I don’t want to accuse Chris Anderson of lying — actually I kind of do but I won’t — but I’d really love to meet the blogger that turns down money. I’d also like to see a unicorn.