"In courtship, the best gifts are “the most useless to women and the most expensive to men.” Flowers. Pricey dinners. Jewelery. The less useful, the better. Waste is the most efficient way to a woman’s heart."
— The Behavioral Economist’s Guide to Buying Presents - Jordan Weissmann - Business - The Atlantic (via felixsalmon)
(via felixsalmon)
